SEO Specialist

We are currently looking for an SEO Specialist to lead the search engine optimization department at Digital Freedom. The ideal candidate will have 4+ years of relevant experience in an agency setup managing SEO strategy and implementation for multiple small and medium businesses. They would be comfortable analysing the “big picture” at a high level and equally comfortable digging into details at a tactical level.

The SEO Specialist’s primary goal will be to drive relevant organic traffic to our brand as well as all our clients’ websites by collaborating with our local as well as international SEO team.

DESIRED SKILLS AND EXPERIENCE

• 4+ years of experience with all aspects of SEO (on-page, off-page, localization, digital PR, etc.) in an agency setup is essential.
• Experience managing SEO for small and medium sized businesses in North America.
• Advanced understanding of search engine algorithms and web analytics.
• Ability to go deep, spot issues related to SEO, and come up with solutions.
• Ability to fix SOPs and build new ones as and when needed.
• Ability to explain complicated SEO issues to a non-technical audience so they can understand the problem and proposed solutions.
• Ability to develop strategies for growing organic traffic to websites that may have plateaued over time.
• Ability to strategically advise a distributed (local/international) SEO team working remotely.
• Ability to easily build relationships with individuals to align efforts across multiple departments (content, web, PPC, etc).
• Ability to prioritize and manage multiple projects simultaneously and establish strong decision-making principles to meet business objectives.
• Ability to support account managers and sales teams by getting on client calls and providing some pre-sales support as and when needed.
• Deep understanding and experience with Google Search Console and Google Analytics.
• Experienced with SEO tools such as Screaming Frog, SEMRush, Ahrefs, WebCEO, etc.
• Experience using work/project management systems such as TeamWork or Adobe WorkFront.
• Working knowledge of HTML and CMS’s.
• Fully aware of ongoing changes in the SEO space and ability to quickly adapt to changes
• Experience with Google My Business (GMB) verifications and optimization
• Knowledge of local listing services and platforms that extend the reach of SMB and franchises
• Detailed participation in client and staff meetings
• Native level proficiency with spoken and written English
• Detail oriented and highly process-driven
• Ability to work in a fast-paced environment

Additional Responsibilities:

• Develop optimization strategies/tactics that increase the company’s search engine results rankingsResearch SEO keywords to use throughout the company’s website and marketing materials
• Perform ongoing keyword discovery, expansion and optimization
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO execution performance
• Execute paid search/ PPC campaigns
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings
• Optimize copy and landing pages for search engine marketing
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

NICE TO HAVE

• Expertise in Google sheets
• Experience writing long form / pillar content interspersed with lead hooks at the TOFU, MOFU and BOFU levels
• Hands on experience with tools such as Adobe Photoshop, Visio, MS Office and Google Apps
• Experience in Project Management.
• Strong presence in video presentations.

The SEO Specialist’s primary goal will be to drive relevant organic traffic to our brand as well as all our clients’ websites by collaborating with our local as well as international SEO team.

ABOUT US:

Digital Freedom Systems vision is to help business owners around the world to free up their time by automating their business. We provide end to end solutions from copywriting to web development and marketing.